Advanced Guide to SEO: Magento Search Engine Optimization

In our Beginners' Guide to SEO, we discussed the first steps to optimizing your SEO by modifying your site’s URLs, headings, categories, products, images and CMS pages. In this guide we will walk you through various, more advanced methods you can implement to optimize your eCommerce store’s SEO. Here we will dive headfirst into the intricacies of advanced search engine optimization, namely improving site speed, creating an XML sitemap and dealing with duplicate content. Upping Site Speed Page load time may not be the most important factor when it comes to SEO rankings, but it definitely is a factor. Furthermore, it can affect how many pages a search engine bot will spider on your site on any given day, and it can also affect how Read more »

Beginner’s Guide to SEO: Magento Search Engine Optimization

In this guide we will outline implementable strategies and methods that are essential for search engine optimization of your Magento store. The beauty of Magento is the high level of customization and optimization that can be accomplished by capable developers, and that very much includes SEO. Investing time and effort in SEO will make your website more navigable by users and search engine robots alike, naturally increasing your success in the world of ecommerce. Furthering your SEO is a crucial step in keeping up with and surpassing your competition. Getting Started We'll start at the most logical point in the process of optimizing your store’s SEO. Here’s everything you need to know about your site’s URLs, headings, categories, Read more »

Magento Agency Guide: How to Reel in New Clients (Part 2)

As we mentioned in our first post of this series, Magento is the single most powerful, flexible and customizable ecommerce platform available. But it’s not without its flaws. In this second post of our two-post series, we’ll expand on a few more points you should consider when promoting your Magento services. Comprehensive Shop Monitoring is the Key to Success There are many different tools to monitor various aspects of an online ecommerce shop. Shoppimon has developed the first end-user store monitoring service for Magento-based stores. It’s software that makes it easy for shop owners to see how exactly how their store is performing and where the issues are, including security issues, slowdowns, errors, and issues with third Read more »

Magento Agency Guide: How to Reel in New Clients (Part 1)

Magento is the single most powerful, flexible and customizable ecommerce platform available. You know it and we know it. But even so, it’s not a perfect platform. As with any online software or service, there are downsides; however, for an agency that provides services to Magento-powered businesses, the downsides are actually marketing opportunities that are ripe for the picking. We’re not saying you need to go full fear factor in order to bring in new clients, but with business owners all over the world struggling with certain Magento-related issues, there’s no reason not to capitalize on that in order to improve your own bottom line while also assisting those businesses and helping them grow. Win for you, win for them, and win for Read more »

E-Commerce Corner: Recent Share-worthy Articles

It's that time again...we've been poking around the interwebs to see what folks are buzzing about in the world of e-commerce so we can share our findings with you. We've put together this concise collection of articles we found in the last few weeks that could be of particular interest to anyone involved with an e-commerce shop. Have you read any interesting e-commerce articles lately? Let us know…we’d love to check it out! Leave us a comment below or tweet us @shoppimon. New Facebook Tool: How To Use It To Convert Comments Into Sales Jeff Bullas introduces us to a new tool called Heyo Cart which allows authors, experts and influencers to sell their products to their Facebook fans by asking their fans to simply comment “buy” Read more »

Ecommerce CMS Showdown: an In-Depth Comparison of Shopify, Magento and PrestaShop

Anyone starting an ecommerce store is going to find themselves facing a lot of questions. These questions range from basic ones, like what am I going to sell and how much am I going to charge, to logistical assessments like what payment methods will I accept and what shipping company should I use, all the way to soul-searching queries, like should I rob a liquor store instead of doing all this work. The process of launching an online shop is a laborious one fraught with seemingly unending questions, and one of the biggest decisions will undoubtedly be which ecommerce CMS to use. In order to help we’ve put together an in-depth look at three major ecommerce content management systems: Shopify, Magento and PrestaShop. Shopify There’s Read more »

Four Facts that Cost you Millions in Lost Revenue

Our Shoppimonsters have been busy collecting data from more than 3000 ecommerce shops around the globe and you won’t believe some of their findings! Check out our infographic below and you’ll see that more than 85% of ecommerce shops experienced some kind of error or issue ranging from a broken image to a broken shopping cart or even complete downtime. In fact, our Shoppimonsters found 7715 errors every DAY. Out of the shops we monitored, nearly all of them experienced some slow downs over the course of the month. You read that right...pretty much every store we monitor...more than 95%, in fact. It’s such a common error, you have most certainly experienced it at some point. Most troublesome, is that we saw more than 40% of these ecommerce Read more »

The Magento Flaw: Protecting Your ECommerce Site

One of the keys to making ecommerce so accessible to so many people has been the development of easy to use content management systems like Magento. Magento has become so popular that according to their own website, there are more than 240,000 online stores currently using their software. There are always downsides to popularity, however, and in the case of ecommerce, that downside is more like the face of a cliff. If one CMS has 240,000 users… to attackers and hackers, it has 240,000 targets. That’s one big roving bulls-eye, and there’s a lot of money to be made exploiting vulnerabilities in websites. An industry report by McAfee estimates that more than $400 billion is lost annually to cybercrime – not exactly small change. The Read more »

Improving the Customer Experience: Email

Email isn’t dead. Leverage it! Did you know that for every $1 spent on email marketing, the average return is $44.25 according to the folks over at EmailExpert!?!? Forty four dollars! If you didn’t know that, now would be a great time to take a closer look at what you’re doing (or not) with your email marketing campaign. And so we must ask...do you have an email marketing plan? Is it working? Email is Here to Stay In the age of social media and constant streams of information, email still isn’t dead. And if you do it right, you can still leverage it to generate quality sales leads and opportunities for ecommerce owners. IF...you do it right. According to SalesForce, 69.7% of US internet users consider email as the preferred Read more »

Vegas, baby! Shoppimon had a blast at Magento’s Imagine eCommerce 2015

What an experience! Just got back from an amazing time in Las Vegas at Magento's Imagine eCommerce conference. We highlighted some of our top session picks in a previous post...and they did not disappoint. I enjoyed hearing from some industry thought leaders and catching up with friends and colleagues. So what did I take away from my time in Vegas? Customer experience is key. Almost every conversation and every session at the conference somehow took us back to the customer experience. We were challenged to put ourselves in our customers’ shoes to try and understand what they need. The conference was held at the amazing Wynn Hotel. Stunning facilities and very attentive staff had us all feeling so welcome and pampered. Steve Wynn, owner Read more »