The Huge Social Media Opportunity Your Online Store Is Missing

Sure, you’re probably on Facebook and Twitter, maybe even LinkedIn, but is your online store missing out on one of the biggest social media opportunities out there? Shopping is a very visual experience. We like to see what we’re getting so we can decide whether it suits our style, our ideas, our expectations. Every single one of us can probably remember a few occasions where we ended up purchasing something we didn’t need just because we liked the look of it! Because of this, images are a huge selling opportunity for ecommerce businesses and no, Facebook and Twitter won’t cut it. Here is the one social media platform you should be utilizing if you run an online store. Pinterest is just a vanity project – WRONG!  Despite the Read more »

What You Need to Know About the Latest Magento Security Patch (SUPEE-6482)

This is the fifth Magento security patch of 2015, proving that the company’s tech team is constantly hard at work protecting their ecommerce community. This latest release applies to both Magento Community and Magento Enterprise Editions, addressing four separate issues between the two versions. No need to worry as this is just a preventative measure on Magento’s part – there haven’t been any reported victims of these bugs so far, but it’s important to install this latest fix to ensure that figure stays at zero. Before you apply the fixes, here’s your complete guide to Magento Security Patch (SUPEE-6482). Who is the new security patch for? Patches have been released for both Magento Enterprise Edition and Magento Community Read more »

10 Ways to Increase the Average Order on Your Online Store

When trying to increase revenue, most online store owners will automatically try to bring more potential clients to their ecommerce site. While this is definitely beneficial and a great way to generate new interest in your business, it can be incredibly time-consuming and also quite costly. But what’s the alternative? Well, you already have a number of people visiting your site, so why not make that work in your favour. These people are already interested in your products and may have even spent some money with you in the past, so you know they’re the customers you’re looking for. Implementing a few simple strategies on your online store can encourage existing customers to increase their spend and therefore increase your profits. Marketing Read more »

Shoppimon Unveils New Multi-User Feature for Ecommerce Stores

Shoppimon is now offering multi-user capabilities to customers with premium accounts. Using this feature, multiple users can now access the same account dashboard and information. Account administrators will be able to control who has access to the account and more. Here’s an in-depth look at our new multi-user feature! Getting Started The first step for getting started with multi-user capabilities is to add new users to your account. To do this, sign into your account and go to account settings. Under the Users tab, click on the Add New Users button.     To add a new user, simply enter an email address and designate their role as a user or as an admin.   Once you enter this information, the user will Read more »

7 Best Free Magento Extensions

eCommerce stores that use Magento as their platform generally make use of extensions to prepare their online stores to produce even more results. Here are 7 of the best free Magento Extensions. Blog - Community Edition by aheadWorks    Blogging has been proven to be one of the best marketing tactics online. From niche and esoteric to widespread wildfire, blogs have taken over. Today, you will find one in every respectable company website. Reaching out to your visitors is extremely important and blogging opens a two-way communications line. Write and share insights or updates with an interested public. Learn more about your customers by reading their comments and noticing trends or overlooked problems they discover. This extension Read more »

Introducing SLA Alerts for Monitoring Ecommerce Stores

Shoppimon is now offering the option to define SLA alerts for your store. This feature allows you to track how well your store is doing based on the SLA values that you define. After setting up SLA values, users will be able to choose the type of alerts that they receive when performance falls below their standards. Shoppimon will send you reports via email to notify you when your performance values are deemed acceptable or unacceptable based on your SLA thresholds. You can choose to receive immediate alerts if your store’s performance suffers significantly, or regular notifications if your site experiences less severe performance issues. Evaluating your site’s performance based on sliding window averages, Shoppimon will alert you according Read more »

Secrets from Leading Magento Experts: 5 Tips for Choosing the Right Magento Agency

Choosing an agency for your ecommerce store is an important process that deserves a well thought-out approach. Remember, the right Magento agency for your site may not be the same for another company and its specific personality and needs. Choosing the perfect agency has to do with aligning your company’s unique qualities and objectives with the agency’s qualifications and capabilities. Making a calculated, informed decision when choosing an agency to work with is of paramount importance. This is why we’ve collaborated with leading Magento agencies to compile this guide to walk you through the process! Research Size and Reputation Decide what agency size and reputation is appropriate for your store. Critical mass isn’t the most Read more »

User Journey Time: Why Does It Matter?

The User Journey Time is a metric that tells a story of the route that your customer takes from start to finish. It is more than a mere number; it is also a defining factor that directly relates back to the customer experience. Not only does this allow us to understand the way users interact with websites, but it is also an applicable way to indicate performance. The user journey is the path that a visitor takes through your site from landing page to goal completion. Understanding the user journey time for your website delivers an insight that the load time of a single landing page simply cannot provide. Although knowing the timing of a specific page can be helpful to an extent, it cannot provide the whole picture. This is why Shoppimon’s Read more »

E-Commerce Corner: Top 5 Recent Share-worthy Articles

Here’s a list of 5 great articles we read in the last few weeks that are particularly relevant to e-commerce shop owners. Have you read any interesting e-commerce articles recently?  We’d love to check them out! Leave us a comment below or tweet us @shoppimon.   How to Use Social Proof to get Better Results from Facebook Ads We loved this Kissmetrics blog post by Aimee Millwood about using social proof to sell content on social media. Aimee uses real data to show how integrating customer content really makes a difference with facebook ad campaigns. In this article, she discusses six insider tips on how to optimize UGC facebook ad results. These insights are really helpful for designing effective facebook ads and attracting Read more »

The Fantastic Five: Valuable Extensions for Apparel Stores

  Does your fashion or apparel store need to be jazzed up? In this post, we will recommend five extensions that will allow your ecommerce website to go the extra mile! Make your customers shop til’ they drop! Did you know that fashion and apparel stores make up around 23% of Shoppimon’s consumer base?! That’s almost one out of every four stores!   Throughout the past few years, revenues generated by e-commerce apparel and accessory stores have steadily risen. In fact, according to Statista, the income coming in from these online fashion and apparel stores alone reached $52 billion dollars in 2014. That is a LOT of potential revenue!   However, the surge in spending has also sparked an increase in competition. Sound Read more »