E-Commerce Corner: Top 5 Recent Share-worthy Articles

Here’s a list of 5 great articles we read in the last few weeks that are particularly relevant to e-commerce shop owners. Have you read any interesting e-commerce articles recently?  We’d love to check them out! Leave us a comment below or tweet us @shoppimon.   How to Use Social Proof to get Better Results from Facebook Ads We loved this Kissmetrics blog post by Aimee Millwood about using social proof to sell content on social media. Aimee uses real data to show how integrating customer content really makes a difference with facebook ad campaigns. In this article, she discusses six insider tips on how to optimize UGC facebook ad results. These insights are really helpful for designing effective facebook ads and attracting Read more »

The Fantastic Five: Valuable Extensions for Apparel Stores

  Does your fashion or apparel store need to be jazzed up? In this post, we will recommend five extensions that will allow your ecommerce website to go the extra mile! Make your customers shop til’ they drop! Did you know that fashion and apparel stores make up around 23% of Shoppimon’s consumer base?! That’s almost one out of every four stores!   Throughout the past few years, revenues generated by e-commerce apparel and accessory stores have steadily risen. In fact, according to Statista, the income coming in from these online fashion and apparel stores alone reached $52 billion dollars in 2014. That is a LOT of potential revenue!   However, the surge in spending has also sparked an increase in competition. Sound Read more »

Customizing Shoppimon’s Add to Cart and Checkout Tests

Shoppimon now makes it possible to manually set the category and product visited when testing the Add to Cart scenario, and the product used in the Checkout scenario. This makes it easy to customize existing scenarios, and also makes testing these automatic scenarios possible for some heavily-customized Magento stores. Ok, Customizing Scenarios... Tell Me More! Shoppimon makes it very easy to test standard user "scenarios" through the site. Testing common user flows like searching for products, browsing categories, adding them to the cart and going to the checkout page are all made very easy and "just work" for most cases. However, we've seen cases where some of our users prefer to modify the automatic scenarios, getting our bots to browse Read more »

7 Extensions That Will Increase Your Store Conversion Rate

It’s no secret that e-Commerce has revolutionized global retail. Online retail sales are increasing significantly year after year with no end in sight. The use of extensions on your Magento site can dramatically increase conversion rates by making a site user friendly, visually appealing, and easy to focus on. Failing to do so is a surefire way to lose sales. Here’s where we can help. We’ve compiled a list of must-have extensions for revolutionizing your Magento retail store. These extensions are used to optimize user experience and increase conversions across the board! Let’s start with an extension that may seem simple, but improves user experiences tenfold. Store Pickup by Magestore is an extension that allows customers to Read more »

Advanced Guide to SEO: Magento Search Engine Optimization

In our Beginners' Guide to SEO, we discussed the first steps to optimizing your SEO by modifying your site’s URLs, headings, categories, products, images and CMS pages. In this guide we will walk you through various, more advanced methods you can implement to optimize your eCommerce store’s SEO. Here we will dive headfirst into the intricacies of advanced search engine optimization, namely improving site speed, creating an XML sitemap and dealing with duplicate content. Upping Site Speed Page load time may not be the most important factor when it comes to SEO rankings, but it definitely is a factor. Furthermore, it can affect how many pages a search engine bot will spider on your site on any given day, and it can also affect how Read more »

Beginner’s Guide to SEO: Magento Search Engine Optimization

In this guide we will outline implementable strategies and methods that are essential for search engine optimization of your Magento store. The beauty of Magento is the high level of customization and optimization that can be accomplished by capable developers, and that very much includes SEO. Investing time and effort in SEO will make your website more navigable by users and search engine robots alike, naturally increasing your success in the world of ecommerce. Furthering your SEO is a crucial step in keeping up with and surpassing your competition. Getting Started We'll start at the most logical point in the process of optimizing your store’s SEO. Here’s everything you need to know about your site’s URLs, headings, categories, Read more »

Magento Agency Guide: How to Reel in New Clients (Part 2)

As we mentioned in our first post of this series, Magento is the single most powerful, flexible and customizable ecommerce platform available. But it’s not without its flaws. In this second post of our two-post series, we’ll expand on a few more points you should consider when promoting your Magento services. Comprehensive Shop Monitoring is the Key to Success There are many different tools to monitor various aspects of an online ecommerce shop. Shoppimon has developed the first end-user store monitoring service for Magento-based stores. It’s software that makes it easy for shop owners to see how exactly how their store is performing and where the issues are, including security issues, slowdowns, errors, and issues with third Read more »

Magento Agency Guide: How to Reel in New Clients (Part 1)

Magento is the single most powerful, flexible and customizable ecommerce platform available. You know it and we know it. But even so, it’s not a perfect platform. As with any online software or service, there are downsides; however, for an agency that provides services to Magento-powered businesses, the downsides are actually marketing opportunities that are ripe for the picking. We’re not saying you need to go full fear factor in order to bring in new clients, but with business owners all over the world struggling with certain Magento-related issues, there’s no reason not to capitalize on that in order to improve your own bottom line while also assisting those businesses and helping them grow. Win for you, win for them, and win for Read more »

E-Commerce Corner: Recent Share-worthy Articles

It's that time again...we've been poking around the interwebs to see what folks are buzzing about in the world of e-commerce so we can share our findings with you. We've put together this concise collection of articles we found in the last few weeks that could be of particular interest to anyone involved with an e-commerce shop. Have you read any interesting e-commerce articles lately? Let us know…we’d love to check it out! Leave us a comment below or tweet us @shoppimon. New Facebook Tool: How To Use It To Convert Comments Into Sales Jeff Bullas introduces us to a new tool called Heyo Cart which allows authors, experts and influencers to sell their products to their Facebook fans by asking their fans to simply comment “buy” Read more »

Ecommerce CMS Showdown: an In-Depth Comparison of Shopify, Magento and PrestaShop

Anyone starting an ecommerce store is going to find themselves facing a lot of questions. These questions range from basic ones, like what am I going to sell and how much am I going to charge, to logistical assessments like what payment methods will I accept and what shipping company should I use, all the way to soul-searching queries, like should I rob a liquor store instead of doing all this work. The process of launching an online shop is a laborious one fraught with seemingly unending questions, and one of the biggest decisions will undoubtedly be which ecommerce CMS to use. In order to help we’ve put together an in-depth look at three major ecommerce content management systems: Shopify, Magento and PrestaShop. Shopify There’s Read more »