7 Ways to Maximize E-Commerce Website Reviews

Risk aversion is innate for online consumers. In fact, researchers say that nearly 90% of consumers consider product reviews before completing an online purchase. The reason is simple. Customers never want to be bogged down or disappointed by anything they have either never experienced themselves personally or have yet to see others use and/or try. For them, the trust factor plays a more decisive role than the cost or variety of a product that they can see on display. Therefore, consumer reviews are a must for online retailers (e-tailers). In fact, some would argue that good product reviews are the heart & soul of a successful e-commerce site. In this post, we will share a few simple tactics that can help e-tailers attract more reviews Read more »

Your Slow Site Can Cost You Over 50% of Potential Buyers!

E-commerce site owners, let’s face it – we are living in an increasingly customer-centric society. Businesses today are consistently looking for ways to adopt technologies and strategies that put the consumers first in terms of convenience. In the world of online shopping, this implies facilitating a seamless experience during, at, and after the point of sale. With this in mind, it is unsurprising to find out that over 50% of shoppers will look for faster alternatives to purchase their product when faced with a slow performing website. The potential long-term revenue consequences are even more troubling, as shoppers may then default to your competitors and reward them for ensuring a positive shopping process. Given this, the importance Read more »

Optimizing Magento Performance: Solutions to Help Speed Up Your Shop

Does your Magento shop seem to be dragging its feet? Lost the pep in its step? Let’s take a look at some basic steps you can take to optimize performance and keep your shop in tip top shape. Block Caching – Block caching is not the default setting, but it is the preferred option. Be sure that you’ve enabled block caching so that previously calculated outputs can be recalled without requiring a completely new query (which stresses the system). With a properly configured caching system, you can reduce up to 95% of redundant database requests. Reduce Theme HTTP Requests – It is much more efficient to load one large file containing all the page images than to load each individual image on its own. Reduce the HTTP requests and you’ll Read more »

7 Must-Have Magento Extensions for 2015

As we head into the new year, many of us will be taking a closer look at our Magento e-commerce shops and maybe do a little fine-tuning. Maybe there are some adjustments you’ve been delaying until other issues were taken care of first. Or maybe it’s just time to take an extension inventory and see if you’re missing anything or could stand to get rid of any. We here at Shoppimon have compiled a list of some of our favorite Magento extensions that, if you haven’t yet heard of, you should definitely check out. Some were developed by Shoppimon partners and some, we just heard of along the way. But all of them are useful and we wanted to share our findings with you... Happy New Year to all! **** Google Enhanced Ecommerce for Magento Read more »

Holiday Season Slows Ecommerce Sites

The end of the calendar year brings the holiday season, kicked off by Thanksgiving at the end of November and leading all the way through New Years. For most of us, it’s a time of reflection and family…friendship and love. It’s also a time for giving gifts…tokens of our affection and appreciation, meticulously picked out and wrapped for our loved ones. For shop owners, both on- and off-line, the holiday season means being prepared for all the gift shoppers. Black Friday, Cyber Monday and all the end of year sales bring big business for retail. Unfortunately, many online shops are unprepared for the uptick in traffic and may be losing sales due to lack of resources or even small technical glitches. Something else to consider is Read more »

Inc. Magazine Names Shoppimon as “Hot Israeli Startup”

Oh yeah. We’re turning heads. Making waves. Sending out 2014 with a BANG! We’re so honored to be included in Inc.’s list of “15 Israeli Startups Getting Hot at the Turn of 2015” that we don’t even know what to do with ourselves! Inc. is a monthly US magazine (with an awesome web site) focused on growing companies. They publish annual lists like this one and also their famous Inc. 5000 list of the 5000 fastest-growing private companies in the US. We’re pretty pleased to be listed amongst other great companies including Incapsula, Taboola, PlayBuzz, Billguard and others. So yeah…we thought we’d shout it from the rooftops and proclaim that YES! We ARE ready for 2015 and we’re on the verge of greatness, folks… Check Read more »

Don’t Optimize Your Magento Shopping Cart… Check These 3 Cart-Killers First

In a report earlier this year, Business Insider estimated that $4 trillion worth of merchandise would be abandoned in online shopping carts in 2014, and those figures are expected to increase as more consumers shop online. The losses add up when over 70% of carts are abandoned. In the Magento world, a few built-in features specific to Magento can help lower abandonment rates, as outlined in this post by Inchoo. These include the option for visitors to check out without registering, easy one-page checkout process, and more. Research by Screen Pages showed an average successful checkout rate among Magento sites of 37%, indicating an average abandonment rate of 63%, which is slightly lower than more general reported abandonment rates. The Read more »

Top 12 ECommerce Blogs for Magento Shop Owners

There’s so much good information being written and shared out there to help e-commerce shop owners increase sales, maximize profits, attract customers and get ahead of the game. Magento shop owners have the added benefit of a tightknit community sharing trends and extensions, tools and tricks. We’ve compiled some of our favorite e-commerce blogs, with a special focus on Magento shops… these are listed in no particular order…   Obviously we couldn’t have a list of favorites that didn’t include the Magento blog. Full of company news, customer stories, event information, best practices and more, anyone with a Magento shop will find something relevant for them. We really enjoyed their recent post: How to Understand Read more »

Three free tools to get your e-commerce shop ready for Black Friday and Cyber Monday

The holiday season is upon us once again and e-commerce shops, like their brick and mortar counterparts, are busy bulking up inventory and preparing their storefronts for the busiest shopping days of the year. Shoppimon has an arsenal of FREE useful tools for Magento e-commerce shop owners to get ready for the big day(s)… We’ve already made the list for you…you’ve just got to check it twice (because that bearded guy in the red suit is busy checking his own lists)… POODLE attack vulnerability test – We wrote about this problem last week and are reminding all e-commerce shop owners to check your shops. We have a super simple tool to help you figure out if you’ve got SSL 3.0 support enabled, making your shop vulnerable to a POODLE Read more »

1 in 2 Magento sites is vulnerable to POODLE. Is yours?

Ho ho ho! Santa’s brought a real sack of coal this year for some e-commerce merchants. A new way to exploit an SSL 3.0 vulnerability – the POODLE attack - has been found and PayPal is poised to pull SSL 3.0 support before Black Friday and Cyber Monday, the biggest shopping days of the year. So what does it all mean? And how can you protect yourself or test your store for POODLE vulnerability right now? We took an in-depth look at more than 1000 Magento e-commerce shops in our system. Of the sites that we found with SSL support, more than half had SSL 3.0 enabled. We were able to connect to them and enforce an SSL 3.0 connection, which means they’re vulnerable to POODLE. The remaining sites supporting SSL were verified to use the Read more »