8 Techniques to Prevent Fraud on Your Magento Store

A report from LexisNexis found 42% of online retailers reported an increase in fraud during 2014, with large and international merchants hardest hit when it comes to a loss of revenue. Having one or two preventative measures in place is just not enough anymore – ecommerce business owners need to implement a multi-layered approach to protect both their business and their customers. Here are eight different security features you can set-up on your Magento site to deter hackers and protect your revenue. Use a secure connection for checkout With cyber breaches on the rise, people are more wary than ever about handing over their credit card details and store owners need to be on top of all potential threats. Secure Sockets Layer certificates Read more »

8 Top Tips: How to Make Sure Your Online Store Wins Cyber Monday

The holidays are the most beautiful time of year – family, friends, good food and of course, lots and lots of shopping. An increase in online commerce begins immediately after Thanksgiving and runs right up through the January sales, but while store owners notice an overall boost in traffic during this period, there are a couple of specific days that can send online store sales to another level all together. The Rise of Cyber Monday  We analysed data from more than 1,000 Magento stores over 2014’s holiday season and made some interesting discoveries. On Cyber Monday the number of site issues tracked by the Shoppimon platform in critical customer scenarios (e.g. add to cart and checkout) , and peaked again two weeks later while Read more »

How Blogging Can Increase Sales for Your Online Store

Generating site traffic is the key to increasing an online store’s sales and building its customer base – something that every good business brain is well aware of. But while many ecommerce owners pump money into advertising, digital marketing and fancy site designs, very few grasp the importance of one very simple tool that can catapult your business into the limelight: a blog. Yes, the term may conjure images of tween girls posting cutesy pictures on Tumblr, but in reality, a good blog can separate a business from its competitors and make it a go-to for consumers in the industry. And the best part? It will cost you nothing but a little time if you feel confident enough to write the posts yourself or a minimal amount of money if you Read more »

The latest Magento Pinterest development has us scrambling to set up accounts

It’s an exciting time to be on the marketing team for a Magento site right now! Pinterest formally announced on their blog on June 30th that the Buyable Pins project was being rolled out, allowing users to buy from online stores through connecting Pins on Pinterest. “When you’re ready to check out, tap Buy it and pay with Apple Pay or a credit card, right in the app. Once you enter your personal info, we’ll save it so you don’t have to enter it in again next time. In just a few more taps, your purchase will be on its way to your doorstep and you’ll be right back to Pinning.” While that was already hugely exciting for ecommerce marketers around the world, things got even better in October when Magento announced that their Read more »

It’s Our Time to Shine: Women Making a Difference

“Don’t be afraid to give up the good to go for the great” –John D. Rockefeller There have been so many influential females in the field of technology. Often times, these women do not get the attention that they deserve for their accomplishments. In addition, as society progresses, more and more females are making a name for themselves within their particular industries. Magento is not the exception to this rule; the community is seeing a rise in female influencers that are making lasting impacts. For this reason, we decided to pay homage to some of the women who continue to break barriers everyday in their careers. Below is a list of outstanding women who have led this change to make the entire Magento community better as a whole. Read more »

Everything you need to know about the new Magento B2B Program

It’s an exciting time to be in ecommerce following the recent launch of the new Magento B2B Program. While the B2C industry has boomed in recent years, B2B has been slower in growth; however, according to figures from Forrester Research, Inc., 93% of B2B buyers prefer to purchase online from their vendors. With this increase in demand, Frost & Sullivan predict the B2B market will be twice as large as its B2C counterpart by 2020, worth $6.7 trillion globally. Customers prefer to get goods quickly, with minimal effort and without having to interact with potentially pushy salespeople – why should business buyers be any different? Currently, Magento is a leader in B2B ecommerce, with 30% of its Enterprise clients using the platform Read more »

The Huge Social Media Opportunity Your Online Store Is Missing

Sure, you’re probably on Facebook and Twitter, maybe even LinkedIn, but is your online store missing out on one of the biggest social media opportunities out there? Shopping is a very visual experience. We like to see what we’re getting so we can decide whether it suits our style, our ideas, our expectations. Every single one of us can probably remember a few occasions where we ended up purchasing something we didn’t need just because we liked the look of it! Because of this, images are a huge selling opportunity for ecommerce businesses and no, Facebook and Twitter won’t cut it. Here is the one social media platform you should be utilizing if you run an online store. Pinterest is just a vanity project – WRONG!  Despite the Read more »

What You Need to Know About the Latest Magento Security Patch (SUPEE-6482)

This is the fifth Magento security patch of 2015, proving that the company’s tech team is constantly hard at work protecting their ecommerce community. This latest release applies to both Magento Community and Magento Enterprise Editions, addressing four separate issues between the two versions. No need to worry as this is just a preventative measure on Magento’s part – there haven’t been any reported victims of these bugs so far, but it’s important to install this latest fix to ensure that figure stays at zero. Before you apply the fixes, here’s your complete guide to Magento Security Patch (SUPEE-6482). Who is the new security patch for? Patches have been released for both Magento Enterprise Edition and Magento Community Read more »

10 Ways You Can Bring Customers to Your Online Store

You have a great idea, a snazzy name and a beautiful ecommerce site – but how exactly can you get people to visit your online store? If you have an existing offline customer base, you can begin marketing to them through your email list, in your store or maybe on your Facebook business page if you have one. From there word can spread to a small number of people, but to really take the internet by storm, here are some top marketing tips to get people to notice your website. Don’t neglect SEO  Search engines are one of the top ways to bring new customers to your site. People turn to Google or Bing when they have a problem that needs solving and being one of the first links to pop up when they search is crucial to online businesses. Read more »

10 Ways to Increase the Average Order on Your Online Store

When trying to increase revenue, most online store owners will automatically try to bring more potential clients to their ecommerce site. While this is definitely beneficial and a great way to generate new interest in your business, it can be incredibly time-consuming and also quite costly. But what’s the alternative? Well, you already have a number of people visiting your site, so why not make that work in your favour. These people are already interested in your products and may have even spent some money with you in the past, so you know they’re the customers you’re looking for. Implementing a few simple strategies on your online store can encourage existing customers to increase their spend and therefore increase your profits. Marketing Read more »