Here’s a list of 5 great articles we read in the last few weeks that are particularly relevant to e-commerce shop owners. Have you read any interesting e-commerce articles recently? We’d love to check them out! Leave us a comment below or tweet us @shoppimon.
How to Use Social Proof to get Better Results from Facebook Ads
We loved this Kissmetrics blog post by Aimee Millwood about using social proof to sell content on social media. Aimee uses real data to show how integrating customer content really makes a difference with facebook ad campaigns. In this article, she discusses six insider tips on how to optimize UGC facebook ad results. These insights are really helpful for designing effective facebook ads and attracting new users to your site. Check them out!
7 Ways To Improve Ecommerce Category Filters
Armando Roggio from Practical Ecommerce just wrote a fantastic article on ways to improve your site’s filtered navigation system. His latest piece focuses on maximizing filter settings and positioning filters inline and as a control group. As he explains, “Filtered navigation, which narrows search results or listings on a product category page, may help online shoppers quickly find or discover products, improving the shopping experience for consumers and boosting sales for online merchants.” This article is a must read for anyone looking to make their filter options as user-friendly as possible.
9 Clever Ways to Automate Your Small Business with IFTTT
Looking for ways to automate tasks for your ecommerce business? Shopifycame out with a great list of tips for using IFTTT, a free online tool, to gather competitive intelligence, simplify social media, and monitor social followers. Time is of the essence when you’re running a small business, and the value of task automation is paramount. We love the idea of using IFTTT as a marketing ally to streamline your business model. How can you save time using creative automation strategies?
The Art of E-Commerce Site Search
Jordi Torras wrote an excellent article for E-commerce Times that talks about the ideal search experience and how to achieve it. Torras writes about common problems that users experience with on-site search mechanisms, and how they lead to higher bounce rates and lost conversions. The article explores ways to optimize e-commerce search using natural language processing tools, long tail search capabilities, symbol comprehension, and more. These insightful, data driven tips are vital for every online store owner to master!
Applying Cultural Context to Cart Abandonment
In this unique article, Linda Bustos from Get Elastic offers a new perspective on e-commerce shopping cart abandonment. The article examines a study of cart abandonment in different global regions and methods to optimize shopping carts for global e-commerce users. Bustos writes about geo-merchandising, geo-UX, and geo-retargeting as ways to contextualize your site’s digital shopping experience. Claiming that “optimization is about anticipating and mitigating FUD (fear, uncertainty and doubt),” Bustos’ expert advice is unparalleled and a must-read for e-commerce enthusiasts.
We hope you enjoy this list of articles and that they help you learn even more about the wide world of e-commerce. There is always more to read, so please share some of your recent discoveries in the comments below!
